Unconfirmed Google Search ranking update feels big
The SEO industry is very busy watching the Google search results fluctuate and change rapidly since this weekend.
Always changing. Yes, Google’s search results are always changing and new pages come into the index, new signals are being refreshed and Google makes thousands of changes per year. We know that, but it is not that often that we see such a big spike in both the SEO community chatter and the rank checking tools.
Rank checking tools. Here are some screenshots from the popular rank checking tools. The tool providers have said they do not count user interface changes or the featured snippet deduplication change with their rank changes. So while some suspect the featured snippet deduplication or a user interface change is the result for these tools showing the rank fluctuations, it does not appear this is accurate.
Here is what the tools are showing in terms of how the URLs these track for specific Google queries have changed day-by-day.
So as you can see, the tracking tools are “off the charts.” This doesn’t mean your site was impacted in a positive or negative way. But a good number of sites were impacted, according to these tools.
Still in flux. It seems this update is still going on as of this morning. Sites impacted on Saturday are still seeing changes as of this morning. Like I said above, you may not notice any change for your specific sites at this point in time. So for now, just check your analytics and narrow down to your organic Google traffic. If you see big changes, for now, wait it out and keep an eye on it as this update settles.
Why we care. While with most Google updates, especially core updates, there “is no fix” according to Google, the company has given general advice on how to improve your site. The advice is good for making your web site better, so it doesn’t hurt to take a step back, read it, and continue to make your site better every day.
With this unconfirmed update, right now, let’s wait and see how things roll out and if Google comments. Stay tuned.